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Got a Great Business Idea and Not Sure When to Make the Leap From That Nice Safe Job?
This leap between being paid by others and depending on your own business for income is scary – make sure you do it the right way.
I guess you’ve already discovered that a few customers won’t pay your bills for very long. It’s the best way to start your own business – but you’re going to have long days of work ahead of you.
A word of warning first: do not undertake your own professional work while you are on your paid work time. Do not use their facilities, copier, telephone, software, etc. and absolutely do not sue their clients. This is the fastest way to be fired from your current job.
I would give you a reasonable time frame – say 6 months to a year to make the transition. That’s decided, then sit down and work on the following:
* Plan how you will make this move and what you expect to accomplish each year. For example, you can set a goal of getting 3 new customers in 2 months, then 1 customer for each month thereafter.
* Decide what your marketing strategy is – this is where you are going to find your customers and persuade them to buy from you.
* Decide what services you will offer and at what price.
* Decide what makes you so special that people will want to buy from you as opposed to other businesses.
Once you’ve done all of that, and most importantly, you need to figure out what your break-even point is. This is the number of clients you need to pay your bills and make all the work worthwhile.
When you have all this information, put your plan into action and remember to learn as much as you can about your trade while you are still employed.
If you are in a very competitive market, competing with many other people and companies, some of which may offer very cheap rates. Please make sure you can succeed before giving your nice high paying job. Good luck.
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