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How Many Business Cards Should You Order?

In the modern business and networking world, there is so much conflicting advice on distributing business cards. Some say to hand them out to everyone you meet, whether it’s the pizza delivery boy or the CEO of an international company. Others say to distribute them more strategically, only to qualified leads or potential customers you’ve already talked to and are in touch with. When it comes to ordering new business cards, the number you need obviously depends on the strategy you follow. Some people will go through 1000 cards in a few months, others will go through 500 cards in two years.

Here are some additional factors to consider when deciding how many business cards to order.

Do you often like to update your brand image?

Often, those who work in creative and design fields like to create new twists and visuals for their brand and business cards. They get bored of giving out the same old card after about six months. In this case, estimate the number of cards you will distribute during this period and order only that amount.

Are you likely to move within the next year?

A move can result in a new landline number even if you don’t print your physical address on your cards. There’s nothing more unprofessional than crossed out numbers on otherwise beautifully printed business cards, so order a smaller run of maybe 500 cards to last until your move.

Do you plan to obtain new qualifications or accreditations next year?

If you are likely to want to add these credentials to your card, it will only make sense to order enough cards to last until that point.

Do you attend many networking events?

If you regularly hand out lots of business cards at networking events, you’ll get 500 cards in no time. In this case, a larger order of 1000 or more cards makes sense, so you don’t have to order more.

Do you mainly work online?

If you work and network primarily online and only give out a few cards once in a while, even a small order of 500 cards can last you years. In this case, work smart with the contact information you provide, so that it is less likely to be outdated. Forget your physical address and landline and just give email and web addresses and maybe your work cell phone number. As long as your website is kept up to date with your contact details, your map will also remain up to date. Or find a printer who will be happy to print small runs of cards and only order 200 at a time.

As a general rule, order enough cards to last six months, or maybe a year if you’d rather not keep tweaking your design.

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