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Why Is It Vital Today for Small Business Owners to Have Their Own App?
If you own a small business today and don’t have an app to promote your business, you need to deal with it now. Smartphone apps have become a way of life. 86% of the time cellphone users spend on their phones is spent on apps. A Gallup study indicates that nearly 3/4 of cell phone users check their phone at least once an hour. I believe this is a low percentage based on my experience watching people and especially 35-40 year olds. Phones are visible everywhere.
Therefore, cell phone apps have become useful as a marketing tool. You can engage with your customers, promote good feelings, build your brand, and show your customers that you’re ready to build a relationship with them.
Where is your phone now? In your pocket or your hand? Does your phone, like mine, have many different apps that you use for various reasons? If you want to prepare for the future, you absolutely must provide an application for your company.
So why am I saying you should do this? I think you have to be progressive. You need to find new ways to deliver more value to your customers. There are many valuable ways for an app to promote your business: loyalty programs and discounts, messages (push notifications) about special offers, building your brand, selling online, accepting payments, etc.
Starbucks currently uses an app to reward customers with the app. Domino’s has created an application for in-store delivery and collection of orders. I have a friend who loved Domino’s but hated the hassle of calling them. Now that they have an app, she told me she was brand loyal. 52% of online orders are created through an app. Domino’s has seen a 28% rise in six months in pre-tax profits in the UK alone. It’s impressive.
You can use your app to perform searches. Ask your customers – they are your friends. What do they really want from you in the future? This will help in product development and customer retention. You can collect feedback from your customers.
Find an app developer you trust. Once that accepts a deposit, it then works with you to design whatever you want on your app. Make sure you have a contract showing the deposit, total price and time. The question of time must be very clear. The contract should include an overview of the site being created – number of pages, specific pages, number of changes you will receive. If you don’t provide your developer with the required information, they won’t be able to produce your app in a timely manner. Set dates. Then move forward.
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