30 An Hour Is How Much A Year latest 2023

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Consumers Continue to Spend More Time Online

What is the impact of increased internet consumption on the world we live in? Britons are spending more and more time online. A large audience spends up to 30 hours a week on the Internet, according to a report from uSwitch.com.

The report showed that on average, we spend 2 hours daily on the internet for work and 3 hours for leisure, with around 3 hours a day on weekends browsing for entertainment. Online usage increases in younger age groups, with 18-24 year olds spending 45 hours a week online.

The way we access the Internet is also changing. The growth of mobile Internet, due to more sophisticated 3G mobile phones, is increasing the time spent online. Users have additional options for accessing the web from portable devices, wherever they are.

Faster connection speeds and increased broadband coverage across Britain mean that home broadband usage also continues to rise. Ofcom’s research into UK broadband speeds found that average UK broadband speeds in April 2009 were 4.1Mbps and 70% of broadband users receive average speeds above 2 Mbit/s. The increased connection speeds allow for faster loading times and the ability to stream higher quality content, such as HD videos.

The effect on ad spend

The increase in time spent online is impacting how advertisers spend their marketing budgets. Online advertising spending has now overtaken television. Increasingly, well-known brand advertisers are realizing the potential of online as a means of reaching mass audiences.

Big brands like Kellogg’s are realizing the audience potential online. Kellogg’s spent £58m on TV advertising from August 2008 to July 2009 and spent just over £300,000 online. But that is about to change with the appointment of dedicated digital positions to develop a strategy for 2010. This indicates that major advertisers are now attuned to the benefits that online communications with customers can bring to a brand. .

Kellogg’s seemingly late adoption of internet advertising investment is unsurprising, as FMCG brands typically struggle to adapt to the digital landscape. It’s because they haven’t figured out how it can fit into their overall marketing strategy. But the adoption of the majority of online travel in the UK means advertisers need to be where the audience is.

The convergence of TV and Online

More and more people in the UK are consuming online TV. Catch-up TV became popular in 2008, thanks to the BBC iPlayer and 4OD. Figures from Ofcom’s latest annual communications market report show that 23% of households say they watch programs online. This figure rises to 33% among 15-24 year olds.

There are two ways to watch TV online via streaming or downloading. If you are streaming, you are watching directly from the broadcaster, like traditional TV. Programs can often be paused and rewound (unless they are “live”), but they are not saved to your computer. Downloaded programs are saved to your computer’s hard drive and can be watched whenever you want, although many have digital rights management (DRM) protection that locks them after a set period of time preventing you from watching them offline. new.

Is television consumption likely to move only online? This could happen in the future if more programs are broadcast only online, as in the case of England’s World Cup qualifier against Ukraine which, for the first time in early October 2009, was streamed online without TV coverage. The cost to watch the match started at £4.99 before October 8, rising to £11.99 until match day.

General consumer feedback was that it was too expensive for a game and alienated viewers and pub fans with slow internet connections. But there will undoubtedly be more events in the future that will not be shown on television and will only be broadcast on the Internet.

The growth of social networks

Social networking is huge in the UK with Facebook the undisputed market leader accounting for 1 in 7 UK pageviews. Facebook is the second most visited site in the UK after Google, but is the undisputed leader in terms of page views due to the site’s stickiness with more page views than Google, eBay UK and YouTube combined.

Facebook’s success is dazzling with an 86% increase in visits over the past 12 months. Although it recently lost media coverage to Twitter, it remains the most popular social network, accounting for nearly half of all social networking activity that takes place online, with no signs of slowing growth. Social networks are not only aimed at a young audience, the fastest growth occurred among 35-54 year olds, during the first quarter of this year.

Children and their time online

Most children are totally comfortable with the Internet, having never known a world without it. A report from the London School of Economics revealed the following internet use by 9-19 year olds. Children are very comfortable with the Internet, with 40% using it daily. Although time spent online tends to be shorter than with adults, 19% spend up to 10% and 48% spend between 10 minutes and an hour. The activities they perform on the Internet ranked by popularity are:

  • Get information about things other than schoolwork (94%)
  • Help with schoolwork (90%)
  • Send and receive emails (72%)
  • Play online games (70%)
  • Send and receive instant messages (55%)
  • Download music (45%)
  • Seek information on careers and continuing education (44%)
  • Find information and shop online (40%)
  • Read the news (26%)
  • Chat rooms (21%)

I am convinced that over time the use of the Internet will continue to grow. Our kids are using it from an early age, creating a generation of people who are comfortable performing a variety of tasks online, from entertainment to shopping. Continuing improvements in Internet access are lowering barriers to entry, and ever-increasing technologies that use the Internet to make certain tasks easier and faster will all help to continue the growing expansion of the Internet.

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