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A New Year, New Business Goals?
Many companies have had to deal with serious lessons over the last eighteen months or so, often being forced to rethink their strategies in detail. Many of these valuable lessons are set to carry over into 2022, and while some have been difficult to learn, they have often involved a process of reflection and analysis.
In many cases, these ideas have been gradually accepted and appreciated for the revised priorities and perspective they have brought to life.
How do you envisage 2022, what will be your priority?
The coming year promises to be a time of greater flexibility, with faster thinking, adaptability and responsiveness at the forefront of all planning. Being ready to react quickly to new opportunities or ready to adapt when the situation changes again has been an important acquired skill, learned as many old ways of doing business have changed.
A positive approach to new ideas and ways of working was fundamental to survival and any eventual success throughout this period. Being able to respond quickly to a demand and, for example, deliver online courses or redirect products, goods and services, as has happened with farmers diverting supplies from hospitality to supermarkets, or adapting business meetings to be held online rather than in person, has allowed some businesses to thrive and experience unexpected success.
Staff well-being must be very much taken into account, with the implications of many staff returning from leave or having worked very different hours, often from home. Many staff will have had to juggle home schooling, the stress of being away from family members or have had financial or health issues throughout this time. No one was spared mentally, physically or financially.
Back to work requires some sensitivity as staff get used to dealing with things they may not have given much thought to before. Traveling for work, deciding how to dress, dealing with the varying demands of each day; things that were never problems may now appear as problems as the return to work needs to be done.
Some colleagues may have found their priorities very different from the last time you were together and some may prefer to continue doing certain tasks from home. This may require a period of negotiation between staff and company requirements to find a solution that works for everyone.
Extended work from home involves ensuring that the correct software is installed, with data security, staff training and capabilities all being high priorities. Ongoing investment in staff relations is important, so that everyone feels part of the team, while measuring performance and accountability. It’s important to maintain team dynamics, especially when working from home.
Staff support may include regular meetings, updates, training sessions and an open door policy where you listen to what they have to say. Staff are a major asset and overhead in many businesses and can have valuable suggestions and ideas to contribute. Giving them the responsibility to implement their ideas can re-inspire their commitment to work.
team building is an important consideration, but while some teams enjoy group activities, others prefer a gentler approach. Even socializing may need to be handled carefully, with some staff preferring a convivial, more subdued restaurant meal, while others want drinks and a party atmosphere. Knowing everyone’s wants and preferences is an important step in listening to and supporting your staff while rebuilding your company’s vision for the year ahead.
Customers may also have different priorities, requirements and expectations. In the hospitality industry, customers may prefer to continue with table service rather than queuing at the bar to order. Customers may, in general, take a more cautious approach and prefer a less noisy atmosphere, want healthier options, a more eco-friendly business approach, less plastic packaging. Some may prefer the convenience of online commerce and communication.
Where do you figure on your list? If you neglect yourself and become ill, who will be the person who will replace you at the helm? If you don’t take care of yourself, who will? Taking care of you should be high on your priority list because you may be both the company and the brand, the vision behind it all, and most certainly have a significant presence with your customer base.
The coming year promises to be a year of enthusiasm and flexibility. People still want and need to trade and do business, especially with suppliers who listen to them and provide excellent customer service. Adapting and finding your new normal gives you the opportunity to reflect on what is working well for you in every way as you look forward to a positive New Year.
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